How to Plan a High-Impact Shoot on a Startup Brand Budget
Category:
ARTICLE
April 28, 2024
In this blog, speak directly to small designers and new D2C brands who have limited funds but big ambitions. Explain that high impact doesn’t always mean huge crew, multiple locations, and 30 outfits. Show how focusing on:
• One strong concept
• One good location
• A handful of hero looks
can deliver content that looks far more premium than a scattered, low-quality shoot.
Break down sample “budget levels” and what’s possible: e.g., small budget → 1 location, 1 model, 6–8 looks, mix of photos and a few short reels; medium budget → more looks, more setups. Give tips like shooting for multi-use: content for website, Instagram grid, stories, ads, and lookbook in a single day with smart planning. This positions you as friendly to startups and makes you approachable.



